I am not a sports page reader: I never read the sports section without looking for something specific, nor do I read sports blogs. I do, however, read Joe Posnanski regularly. He is a sports writer, but that's not why I read him. I read him because he is an amazing writer, and he often writes about things other than sports, and when he does, it's really, really worth reading.
This post of his is definitely worth reading. Anyone who references Storm Troopers and Malcolm Gladwell in the same post knows how to bring it.